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Services

Impact across
the entire Customer Journey.

We help your company strategically improve customer experience to achieve your business goals – so your brand promise is felt by customers at every touchpoint.

Our Services

How we work with you

01
Customer Research
Understanding customer needs

We talk to your customers. Interviews, participatory observation, focus groups, surveys – you'll know exactly where your customer experience loses ground and where it can win. Qualitative research that goes beyond numbers.

In-depth Interviews Focus Groups Participant Observation Netnography Surveys Customer Insights
02
CX Strategy
From Brand Promise to Consistent Customer Experience

A clear direction for customer experience across all touchpoints. Consistent, measurable, directly linked to your business goals. We develop a CX strategy with you that doesn't end up in a drawer – but actually delivers.

CX Vision Touchpoint Strategy CX KPIs Customer Lifecycle Guiding Principles Journey Atlas
03
Journey Innovation
Customer Journey Design & Optimisation

We identify the moments that decide – whether someone stays, buys or recommends. And we implement concrete improvements that can be measured. Details matter. Customers love to talk about the good ones.

Customer Journey Mapping Touchpoint Design Service Design Prototyping Testing UI Design Usability
04
CX & Artificial Intelligence
CX meets AI

Artificial intelligence is fundamentally changing customer experience. We help you integrate AI meaningfully into your CX strategy and identify the most valuable use cases – where AI creates the greatest benefit for your customers.

AI Strategy Use Case Discovery CX Automation AI-Powered Insights Agentic Workflows

Explore, prototype, test, repeat.

The SHIFT11 credo since 2015
Our Approach

Understand customer needs.
Take hands-on action.

We aim for business impact and work hands-on – with the goal of reducing churn and winning more customers.

We go out, talk to real customers and build CX strategies from the ground up. Exploration, prototyping and testing are at the core of our work. Tangible, immediately usable building blocks for your customer experience – with a strategic framework for consistent results.

Every project team gets the right mix from our core team and our pool of over 20 specialists – exactly right for your context.

20+
Years of market experience in CX
500+
Successfully completed projects
50+
Clients who keep coming back
making experiences
feel right.
Industries

Who we work for

Financial Services

Banks, insurance, asset management – where trust and experience decide on customer loyalty.

Mobility, Energy & Utilities

Making complex journeys simpler and taking on social responsibility. Driving climate goals and the mobility transition.

Retail & Consumer Goods

Where the B2C experience directly drives conversion and loyalty. From digital channels to the point of sale.

Health & Pharma

Putting people first – in an environment shaped by regulations and efficient processes. And motivating people to live healthily.

Other industries in B2C and B2B

Companies that want to build CX right. Because good CX pays off for every company that wants to win and retain customers.

Ready to
get started?

Together we'll find the right starting point – whether workshop, strategy or research.

Book a call ↗
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