Traditional product development processes follow a linear, high-risk bet: Invest in a new offering, alpha, beta, launch, hop or drop. In today's fast changing environments, we need more agile methods for product development.

SHIFT11 follows the new paradigm: An iterative, open ended lean product & service development process as evangelized by Stanford adjunct professor Steve Blank and other Silicon Valley giants.


It is both a methodology and a movement that seeks to dramatically reduce risk in new product development and create more successful products through a scientific yet pragmatic rapid prototyping process: Explore, prototype, test, repeat.