SHIFT11 - explore, prototype, test, repeat.
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An Innovation Kit for Verbund Intrapreneurs

The winners of a Verbund-internal idea competition, alongside other selected teams, were invited to take part in a 6 months process to validate the viability of their concepts.

Inspired by Adobe’s Kickbox, we created a Verbund Innovation Kit: It includes guidance and methods to explore customer needs, refine the value proposition, develop prototypes and test the ideas with customers. Besides working on their own, the teams joined workshops and individual product development sessions with SHIFT11.