explore
prototype
test
repeat.

 
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SHIFT11 is an exploration-to-pilot taskforce
for lean product & service development: CX first.

Together with your innovation teams, we envision, create and test products and services with superior customer experience - the lean way.

Selected Projects our team has worked on:

 
 

Lean. CX-first.

 
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Today, providing an outstanding CX is an imperative, not a choice.

Let's use technology-enabled opportunities to create products & services that manage to achieve a fit between their value proposition and actual needs in humans' lifes.

A great Customer Experience is not anymore just a 'nice-to-have' thing, but an indispensable differentiator. Customers just will not use products with a CX that is any less than delightful to them.

shift11

As your taskforce, we discover customer-centered product & service use cases, based on rising trends & technologies or evolving customer needs/expectations.

Find use cases for new trends & technologies? CX first.
Explore customer needs and the human context? Design Thinking natives.
Develop a compelling value proposition? Entrepreneurial hearts.
Work on testable prototypes? Makers, designers and usability blackbelts.
Rapid testing and feedback in the field? On Day 0.

START
PROTOTYPING

 

 
 
 
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