SHIFT11 is an exploration-to-pilot taskforce
for lean product & service development: CX first.
Together with your innovation teams, we envision, create and test products and services with superior customer experience - the lean way.
Selected Projects our team has worked on:
Today, providing an outstanding CX is an imperative, not a choice.
Let's use technology-enabled opportunities to create products & services that manage to achieve a fit between their value proposition and actual needs in humans' lifes.
A great Customer Experience is not anymore just a 'nice-to-have' thing, but an indispensable differentiator. Customers just will not use products with a CX that is any less than delightful to them.
As your taskforce, we discover customer-centered product & service use cases, based on rising trends & technologies or evolving customer needs/expectations.
Find use cases for new trends & technologies? CX first.
Explore customer needs and the human context? Design Thinking natives.
Develop a compelling value proposition? Entrepreneurial hearts.
Work on testable prototypes? Makers, designers and usability blackbelts.
Rapid testing and feedback in the field? On Day 0.